Successful Product Strategies

Over 2000 new food products are launched every year…and 1 in 6 fail.
Goodwin’s history with retail management and brand marketing gives him
insight into what makes new products successful and old products better.
Goodwin will challenge you to identify opportunities to reinvent existing
products and create new products for a variety of consumer demands.
Suppliers should prepare themselves to:

• Review existing products and identify what works
• Challenge the norms of their current product lines
• Identify “niches” for their products
• Evaluate how consumers use their products
• And Most Importantly How To Add Value For The Grower

Back to Key Notes Page