Marketing Fresh Produce to Children

With a worldwide epidemic of obesity, many major food industries are answering the call to create healthier products for kids, but in fresh produce, kids are the largest, most under served demographic. With kids yielding somewhere between $150-650 billion of purchase power…this is a group to not be overlooked. Goodwin’s expertise in branding and kid marketing will offer strategies to not only market to kids…but speak to them in a way that engages children with your products and your brand.
You can expect to learn:

• The Difference in Kid Demographics (age is everything)
• The Power of Brands & Children
• The Role of Product Engagement in Kids Preference for Products
• The Importance of Kid Based Feedback for Kid Based Products

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