Marketing, Branding & Selling – What it Means To You

Today’s retail environment is more dynamic than ever before as buyers and
sellers scramble to meet the needs of today’s ever changing consumer and
various demographics. Increased consolidation, rapidly changing trends and the “Wal-Mart Effect” create new mar ket opportunities like never before.
This keynote will help buyers and sellers understand the factors of consolidation and the move to consumer driven marketing and selling that creates opportunities for company and product differentiation. Strategies addressed will include:

• Changes in Buying Behaviors
• Role of Brands
• Effects of Niche Marketing
• And the Value of Demographic Marketing

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