“Don Goodwin is an articulate spokesperson with key relationships in the human food chain. His extensive experience in meeting the needs of grocery retailers allows him to identify appropriate new seed varieties for growers to produce while developing marketing avenues for retail that meet consumer expectations for food quality and unique attributes. Don is a developing contemporary to be respected for his revolutionary food marketing concepts and programs which interest everyone including the seedsmen, the growers, shippers, retailers and the consumers.”
Don Wertman | Seedway
“I had numerous shippers come up to me afterwards and tell me how much they enjoyed this talk, and just how
relevant it was. Don’s experience at Target, then with Green Giant, and now with his marketing company and
Imagination Farms brought a very real perspective to the overall produce arena, and to potatoes specifically. Our industry typically says “I have great potatoes and I can get them to you on time and at a good price”, not a story that will get them past a mere supplier relationship. While we have said it to the industry, hearing from you it now became a real and believable proposition.”
R. Mac Johnson | VP Marketing | United States Potato Board
“The professional development programs we offer at Purdue University are attended by upper level managers and executives who have high expectations of speakers and instructors. Don Goodwin brings a wealth of industry experience to our classroom and delivers his message in an articulate way that makes the audience comfortable and eager for discussion. Through Don’s extensive background, he brings insight to many topics including brand management, joint venture agreements, and food distribution systems. He stimulates the thinking of participants and sets the stage for meaningful discussion. I highly recommend Don.”
Betty S. Jones-Bliss | Interim Director | Center for Food & Agricultural Business
Purdue University
