Consumer Trends
Consumer Trends Drivers
Today’s demographics are more segmented than ever and mass media and global issues are driving consumer interest and personal passions. How do you identify today’s issues, how do you prioritize those issues, cut through the clutter and figure out what issues are relevant to your products and marketing strategy? Don Goodwin will lead you through powerful consumer issues including:
• Marketing to Kids
• Using Nutritionally Relevant Messaging - Food for Health
• Social Values Issues – local grown, organic, sustainable, food miles
• Personalization of the Food Chain – Connecting with the Consumer
